
Zeynep Tufekci
Techno-Sociologist | The Social Impact of Algorithms & Connectivity

Her pioneering research explores how emerging technologies shape society, from the spread of misinformation on social media to the societal implications of artificial intelligence.
Zeynep Tufekci is a professor at the University of North Carolina and a contributing opinion writer for The New York Times. Her pioneering research explores how emerging technologies shape society, from the spread of misinformation on social media to the societal implications of artificial intelligence.
Tufekci's TED talks have reached millions, challenging audiences to consider the human consequences of our digital world. Her keynotes provide a nuanced, data-driven perspective on the complex interplay between technology and social change.
We're building a dystopia just to make people click on ads
Machine intelligence makes human morals more important
Online social change: easy to organize, hard to win
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