Yun Heon Lee

Yun Heon Lee serves as the General Manager for PepsiCo Korea, driving strategic leadership in one of Asia's most competitive beverage markets. With extensive experience in multinational consumer goods, Lee has been instrumental in developing market penetration strategies and brand growth for PepsiCo's portfolio in the Korean market.

His expertise spans strategic management, brand development, and navigating complex regional business environments. Lee's leadership focuses on adapting global brand strategies to local market dynamics, ensuring PepsiCo remains competitive and responsive to changing consumer preferences in South Korea.