Laura Simpson

Laura Simpson

Chief Intelligence Officer | Transforming Global Advertising Strategy

United States
1 talks
Consumer BehaviorData Strategy & AnalyticsFuture Trends & Predictions+2 more

Laura Simpson leads global intelligence strategy at MCCANN WORLDGROUP, one of the world's most influential advertising networks.

About

Laura Simpson leads global intelligence strategy at MCCANN WORLDGROUP, one of the world's most influential advertising networks. As Chief Intelligence Officer, she drives data-driven insights that shape marketing decisions for Fortune 500 clients across multiple industries.

Her expertise bridges advanced analytics, consumer behavior, and strategic communication, helping brands understand complex market dynamics and emerging consumer trends. Simpson has been a pivotal voice in transforming how agencies leverage intelligence to create more targeted, meaningful marketing campaigns.

Laura Simpson at Cannes Lions 2025

Cannes Lions 2025Jan 2025
Expertise

Topics

Consumer Behavior
Data Strategy & Analytics
Future Trends & Predictions
Market Research & Insights
Strategic Decision Making

Industries

Consumer Goods (CPG)
Data & Analytics
Consumer Technology
Social Media & Platforms
Marketing & Advertising Agencies
Speaking Style
Speaking History
1 event

At a Glance

1
Talks
1
Events

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