Eleanor Thornton-Firkin

Eleanor Thornton-Firkin is a strategic marketing expert who leads creative innovation at IPSOS's UK operations. With deep expertise in brand strategy and consumer insights, she helps organizations transform their creative approaches through data-driven methodologies.

Her work bridges the critical intersection between artistic creativity and strategic market research, enabling companies to develop more resonant and impactful marketing campaigns. As Head of Creative Excellence, Thornton-Firkin brings a unique perspective on how creative teams can leverage research to unlock breakthrough consumer engagement strategies.