Daniel Kahneman

Daniel Kahneman is a pioneering psychologist who won the Nobel Prize in Economics for his groundbreaking work on judgment and decision-making. His book 'Thinking, Fast and Slow' introduced the world to concepts like System 1 and System 2 thinking, anchoring, and loss aversion.

Kahneman's research on cognitive biases has transformed fields from economics to medicine, public policy, and business strategy. As a longtime professor at Princeton University, he has dedicated his career to understanding the psychology behind how humans think, decide, and behave.