April Dunford
B2B positioning expert and author of Obviously Awesome | Former VP Marketing
Her methodology, developed across 25 years as a marketing executive at series of successful startups, has become essential reading for SaaS companies.
April Dunford helps B2B tech companies nail their positioning and build sales pitches that drive revenue. Her methodology, developed across 25 years as a marketing executive at series of successful startups, has become essential reading for SaaS companies.
Author of Obviously Awesome, she provides structured frameworks for positioning that translate directly into stronger sales performance. April speaks on go-to-market strategy, differentiation, and why most companies get positioning wrong.
Positioning Your Product for Success
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April Dunford at SaaStr Annual 2024
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