Aimee Buchanan

Aimee Buchanan leads GroupM, the world's largest media investment group, across Australia and New Zealand. Under her stewardship, GroupM has spearheaded the industry's digital transformation, pioneering data-driven strategies that optimize media spend and engagement for top brands.

Buchanan's expertise in marrying technology, analytics, and creative storytelling has earned her acclaim as a marketing innovator. Her keynotes equip executives with the vision and frameworks to navigate the evolving media landscape and future-proof their organizations.