Adam Morgan
Founder and Author | Challenger Brands and Disruption
As the author of several bestselling books, including Eating the Big Fish and The Pirate Inside, Morgan has become a leading expert on how challenger brands can compete against industry leaders.
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Adam Morgan is the Founder of EATBIGFISH, a strategic brand consultancy that works with challenger brands and disruptive companies. As the author of several bestselling books, including Eating the Big Fish and The Pirate Inside, Morgan has become a leading expert on how challenger brands can compete against industry leaders. His keynotes draw on real-world case studies to reveal how organizations can develop a competitive edge by embracing an unconventional, challenger mindset.
Adam Morgan at Cannes Lions 2025
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